Euphemia Ekumah (born February 20, 1997) is known in the showbiz business as GoodGirl LA.She is one of the brightest Afro-pop and Afro-fusion voices in Nigeria.She is a singer and songwriter whose unique music style has earned the admiration of millions of music fans in Nigeria.In recognition of her artistic talent, she was nominated for the 2019 Headies Music Awards. She is currently in the spotlight, thanks to her charting single, Bando which is making waves across the continent.Before she went pro as a musician, she came up with the stage name, GoodGirl LA.
Although she released her debut single in 2015, she would go on to achieve fame in 2018 after dropping the popular single, Faraway.
The single had massive airplay on radio stations and TV stations in the country for several months. And helped to solidify her position as one of the leading voices of Afro-pop. She continued with her streak of accomplishments by dropping another song titled Bless Me.
After months of keeping her fans waiting, GoodGirl LA finally released her debut EP, LA Confidential. The project was well received by music critics who gave it a good rating and was considered a great delivery for a newcomer. The eight-track project earned thousands of streams within months of its release, winning LA more fans. The EP was self published under the imprint, GoodGirl LA Entertainment.
In 2020, GoodGirl LA was at her A-game as she released jams such as Talo Lomo, Jeje and Current to thrill her fans.