In a year’s time, JOEBOY has gone from recording cover songs in his college dorm to becoming one of African music’s brightest new stars, topping streaming charts from Nigeria to Uganda and touring the continent with an improbable run of smashes. With lyrics that capture the innocence of young love and the sting of youthful heartbreak, the 22-year-old crooner has carved his own lane within the increasingly crowded field of Nigerian pop stars.
Today, the 22-year-old singer shares “Call”, the lead single from his upcoming debut album, scheduled for release this Summer via Banku Music/emPawa Africa.
“Call” introduces a darker, more urgent edge to JOEBOY’s sound, while the video (directed by TG Omori) further positions JOEBOY as a star to watch, as he shines in a dystopian, sci-fi love story set in an apocalyptic Lagos.
The first artist to participate in emPawa Africa, the talent incubator and mentorship program founded by afropop superstar Mr Eazi, JOEBOY has become a symbol of the initiative’s success and potential, reaching No. 1 on Apple Music in Nigeria and Uganda with “Baby” and “Beginning” his first two solo singles, as well as top 10 spots in Kenya, Ghana and Zimbabwe. His swift ascent and hitmaking talent has taken him beyond the continent, landing him coverage and plaudits from Rolling Stone, CNN, Complex, Pitchfork and Billboard.